Pleasing Social Media Plan

In the summer of 2023, I created my first comprehensive social media plan as part of a strategic social media course. I chose Pleasing, a beauty and skincare brand known for its bold presence on TikTok, but whose branding lacked consistency across other platforms. My goal was to propose a cohesive content strategy that could unify the brand's voice and visual identity, with a primary focus on improving their Instagram presence.

I led all creative and strategic aspects of the project: modeling the product, designing the photography set, and producing an Instagram carousel to reflect the proposed brand direction. I wrote the post caption, conducted platform analytics, and determined an optimal posting schedule based on audience research. The final plan outlined platform-specific goals, content types, performance metrics, and a consistent tone to elevate Pleasing’s overall digital presence.