LinkedIn Social Media Report August 2024-January 2025

After five months of managing Elle Maxwell Agency’s LinkedIn, I was asked to develop a year-end social media report evaluating the account’s performance. Using LinkedIn’s analytics tools, I gathered data on key metrics such as follower growth vs. page visitors, top- and low-performing posts, and overall engagement trends. I compiled these insights into a detailed Social Media Report Deck, highlighting strengths, identifying areas for improvement, and presenting a strategic plan for future content direction.