Uplift Education Brand Audit

When SWOOP joined the Uplift Education account in partnership with Commerce House (CoHo), we entered the project about a month behind CoHo, who had begun work in December and SWOOP officially started in January. Upon meeting with CoHo, we learned that a brand audit had not yet been developed for Uplift. Recognizing the importance of this foundational step, our team quickly mobilized and completed a comprehensive brand audit within two weeks to present back to CoHo. I led key portions of the audit, contributing to the situation analysis, SWOT analysis, and insights development. Using both secondary research and data previously provided by CoHo, I helped shape a strategic foundation that guided the rest of our campaign.