Topo Chico

As the Brand Strategist and Photographer for CRAM!, a social media agency I co-founded with fellow UNT graduates, I led the creative direction for our first portfolio case study, focused on Topo Chico. The goal was to showcase our agency’s storytelling, branding, and product photography capabilities through a compelling visual campaign.

I initiated the project by developing a mood board on Pinterest to establish the creative tone and visual direction. From there, I built a detailed shot list, styled and staged the set, and captured the content using my Canon 70D with both a 70–200mm and 18–135mm lens. After the shoot, I designed mockup social media content and added branded copy to the images using taglines my team and I collaboratively developed. This project highlights my ability to translate strategy into visuals, from concept to execution, and demonstrates my strengths in art direction, photography, and branded content creation.